Don
De
Dieu
Cinematic AI video built like a brand system.
One Story Signature. One repeatable format. A growing advertising repertoire.
Why Story Signature Changes Everything
Everything Included. Every Time.
No surprises. Optional add-ons available. Here is exactly what every production includes.
30s master
The anchor ad unit
15s cut
Mid-funnel and retargeting
6s bumper
Interruption and recall
(Growth and Prestige only)
(Growth and Prestige only)
Optional hook variants
Additional opening variations available on request
All delivered in
16:9, 9:16, and 4:5
Ready for upload
To your website, social media and YouTube (+ smart TVs)
How It's Made
No crew. No shoot day. No disruption to your business.
Step 1 | Pre-production
Built from your business photos or plans
Step 2 | Story Signature
A unique story mechanic for your business
Step 3 | Storyboard
Preview the full storyline before production
Step 4 | AI Video Production
Every format your brand needs
Three Formats. Three Audiences. One Source Video.
The same production becomes three distinct ad formats — each sized for a different placement, a different viewer, a different moment in the buying journey.
9:16
Reels and Stories
Full-screen and vertical, made for fast scrolling. The first three seconds earn the view, and each view grows the retargeting audience your next videos reach.
4:5
Meta Feed
The format Meta recommends for feed video. It fills more of the screen than a square or landscape ad, so your story has more room where local customers scroll.
16:9
YouTube and TV Screens
Wide and built for YouTube ads, including the viewers who watch YouTube on a TV screen.
Three Durations. Three Jobs.
Each cut is a complete ad with its own job, not the same video trimmed. All three are built from your Story Signature.
0:30
The Full Story
The anchor ad. The complete story from hook to brand payoff, for YouTube and Meta in-stream and feed placements.
0:15
The Core Message
A concise version with its own hook, reveal and brand payoff. Built for mid-funnel viewers and retargeting across Meta and YouTube.
0:06
The Single Beat
One locked visual moment built for interruption and recall. Reels, Stories and YouTube bumpers. Growth and Prestige only.
Why Annual Volume Is the Product
A single video produces a single audience. An annual program produces a compounding one.
Most advertising reaches someone once, and one exposure rarely converts a cold viewer — especially for high-value or high-stakes purchases. People need to be reminded of your products or services more than once before they act. Retargeting solves this: once someone watches your video, the platform lets you show them your next one too, instead of starting over with a stranger. Each time they watch, their spot on that list renews for another year, so people who keep engaging never drop off the retargeting list. Every new video also adds new viewers to the pool who have never seen your brand before. By your sixth video, you are advertising to a pool built from six video ad releases, not one — and everyone in it is now becoming more familiar with your brand, products and services, moving closer to the moment they call.
Jan
Video 1
2 months
Feb
Mar
Video 2
2 months
Apr
May
Video 3
2 months
Jun
Jul
Video 4
2 months
Aug
Sep
Video 5
2 months
Oct
Nov
Video 6
2 months
Dec
Active for 365 days
One signature. One format. Three season lengths.
Your collaboration starts with a one-time development fee of $2,000 CAD per concept ($3,000 CAD for Uninvited Guest), payable at order. It covers the complete visual design and reference sheets of your Story Signature (your recurring brand character or distinctive storytelling mechanic), as well as your brand voice guide. You pay it only once per concept: renewing your season does not repeat it.
This fee is reduced: it represents about half of the real cost of this work. The balance is included in your season price, in exchange for your commitment for the length of the season. This lets you start without a high upfront investment.
Starter
3-month season
$12,900CAD
($4,300 per video)
3 videos, delivered over about 6 weeks
18 files (3 × 6 files)
Main formats included (30+15 sec)
One-time concept development fee: $2,000 ($3,000 for “Uninvited Guest”)
Recommended
Growth
6-month season
$22,800CAD
($3,800 per video)
6 videos, delivered over about 3 months
54 files (6 × 9 files)
All formats (30+15+6 sec)
One-time concept development fee: $2,000 ($3,000 for “Uninvited Guest”)
Prestige
12-month season
$40,800CAD
($3,400 per video)
12 videos, delivered over about 6 months
108 files (12 × 9 files)
All formats (30+15+6 sec)
One-time concept development fee: $2,000 ($3,000 for “Uninvited Guest”)
What's included
What's included
Starter
Growth
Prestige
Season length
3 months
6 months
12 months
Videos
3
6
12
30-second and 15-second cuts
6-second cut
Aspect ratios (16:9, 9:16, 4:5)
From $5,000
From $5,000
From $5,000
Note: If the prices shown on this site differ from the signed offer, the signed offer prevails. Seasons built on the “Uninvited Guest” concept carry a 25% surcharge, due to the complexity of the storyboarding and production. Prices are in Canadian dollars, before taxes.
Payment: concept development fee at order; first tranche upon concept approval; following tranches upon delivery.
Payment: concept development fee at order; first tranche upon concept approval; following tranches upon delivery.
Note on file counts
Each video is delivered as several ready-to-run cuts, not one file. Starter includes a 30-second and a 15-second cut of every video, each in three aspect ratios: 6 files per video. Growth and Prestige add a 6-second cut in the same three ratios: 9 files per video.
Every season includes this commitment. If you choose Hero Reveal or Uninvited Guest, the character created for your brand is unique to you: DonDeDieu will never reuse it for another business. The Story Signature concepts themselves remain available to all our clients.
Custom productions are standalone and not part of a season. Scope and final price depend on the concept.
Included Base Price: Every video package includes one (1) burned-in graphic CTA end-card variation applied uniformly across your entire delivery file matrix.
Graphic Text Swaps (+$150 CAD/pack): Need separate files for different store locations or promo codes? We will swap the text on your Premiere/CapCut end-card graphic across the entire multi-cut batch.
Audio + Graphic Swaps (+$300 CAD/pack + VO): Changes the end-card graphic text combined with a localized voiceover line swap (e.g., "Visit us in Griffintown" vs. "Visit us in Laval").
"Clean" Masters (Free on request): We deliver your video files with a blank final 3 seconds and provide transparent graphic files so your media buyer can overlay text independently.
Note: Interactive ad platform buttons (like A/B testing "Shop Now" vs. "Learn More" inside Meta or TikTok Ads Manager) are completely free, handled by your media buyer, and do not alter your video files.
The Story Signature Collection
Five cinematic formats, one signature system. Choose the ones that fit your story.
Hero Reveal
Uninvited Guest
Expert's Touch
Brand Lifestyle
Accent
Custom
Unique formats. Growing collection.
Every video in the Story Signature Collection is built on twelve years of advertising work in Montreal and Paris - now applied to a new kind of production.
Ready When You Are.
One conversation. One character. One format.Let's find out if it fits.
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